Tuesday
Oct202009
rachel ward and kate spade new york
Tue, 20 10, 09: 8.54 AM
Do you follow kate spade { @katespadeny } on twitter ? Well, you should. Had I not been following kate spade, I would not have been privy to some truly behind the scenes photos of the new flagship in Tokyo.
The flagship recently opened its doors and {swoon} I’m positively in love, enchanted, obsessed, etc!
ward's concept sketches
the chosen palette for the kate spade installation
kate spade new york collaborated with artist Rebecca Ward on design elements in the new store. Rebecca Ward is an Austin-based installation artist that creates site-specific works that use existing geometry, such as beams, ceiling lines and angles. As a result, much of her work is inherently architectural. Ward takes detailed measurements of the installation site and uses the information to create patterns that are numerically symmetrical and produce a dialogue between line and space.
Ward’s preferred medium is colored tape due to its intriguing texture and the fact that it is available in a wide range of colors. Tape also allows Ward to bring her creations into the third dimension, as opposed to two parallel lines drawn or painted on a wall.
Ward’s work is impressive and is a great fit with kate spade new york’s whimsical and effervescent spirit. I am in total awe of the precision of Ward’s work….. I just broke into hives thinking about having to mask walls for painting! It takes a tremendous effort on my part to keep the tape straight, or else the end-result of my painting project may look wabi-sabi inspired.
Here are some more photos of Ward and her assistant Tamara during the installation. {Thanks again to the lovely peeps at kate spade for tweeting and facebook-ing these images!}
" "
" "
" "
" "
" "
" "
The flagship recently opened its doors and {swoon} I’m positively in love, enchanted, obsessed, etc!
ward's concept sketches the chosen palette for the kate spade installationkate spade new york collaborated with artist Rebecca Ward on design elements in the new store. Rebecca Ward is an Austin-based installation artist that creates site-specific works that use existing geometry, such as beams, ceiling lines and angles. As a result, much of her work is inherently architectural. Ward takes detailed measurements of the installation site and uses the information to create patterns that are numerically symmetrical and produce a dialogue between line and space.
Ward’s preferred medium is colored tape due to its intriguing texture and the fact that it is available in a wide range of colors. Tape also allows Ward to bring her creations into the third dimension, as opposed to two parallel lines drawn or painted on a wall.
Ward’s work is impressive and is a great fit with kate spade new york’s whimsical and effervescent spirit. I am in total awe of the precision of Ward’s work….. I just broke into hives thinking about having to mask walls for painting! It takes a tremendous effort on my part to keep the tape straight, or else the end-result of my painting project may look wabi-sabi inspired.
Here are some more photos of Ward and her assistant Tamara during the installation. {Thanks again to the lovely peeps at kate spade for tweeting and facebook-ing these images!}
" " " " " " " " " " " "Check back for part two to see more photos of the rest of the store!
Reader Comments (1)
[...] This isn’t Spade and Ward’s first time working together, if you recall, I wrote about the installation Ward created for Kate Spade’s newest flagship in Tokyo Japan. [...]